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Table of contents
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
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Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding.
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Explore marketingonline. Expand your knowledge of problems and possibilities with e-material acquisitions around the world to aid in making your own decisions The demand for electronic material in academic libraries is growing and shows no sign of abating.
Collection Development Issues in the Online Environment addresses key issues in electronic materials development and presents cutting-edge practices from academic libraries around the world.
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Leading authorities reveal insights on both common and special concerns that every library administrator can use in making decisions about their own collections. The text also presents real-life case studies illustrating approaches that can be modified for effective planning of your own library acquisitions. The strategies are practical, the information clear and helpful, all of it contained in a single useful volume that every information science professional or academic can use. Collection Development Issues in the Online Environment is separated into three sections.
Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment. Marketing Planning Karen Beamish , Ruth Ashford. BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
The marketing audit. Marketing planning implementation and control. Branding and its impact upon marketing decisions and the marketing communications mix. Product operations.